As Long As There is Food, There Will Be Food Trucks.

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What is it that makes eating food right from a truck so appealing?

Kogi's Jack and the Bean Burrito (kogibbq.com)

Gourmet food trucks have made their way onto the list of food fads that have transpired over decades. Their popularity has swept the nation and they have become a simple way to stop and enjoy interesting, gourmet foods with a fast food feel.

Back home in southern California, I’ve noticed the rapid growth of food trucks and food truck fairs, all featuring local trucks. The truck that arguably started it all was the Kogi Korean BBQ food truck out of Los Angeles.

Kogi is widely known for their Korean Mexican tacos (spicy pork, tofu, chicken, short rib), and is one of the first food trucks to introduce this fusion cuisine. Kogi took advantage of the rise in social media to attract visitors to their truck’s location via Twitter. Soon enough, it became customary to follow @kogibbq on Twitter, and find the truck as it would tweet its next stop.

The Lime Truck (foodnetwork.com)

This food truck craze has produced some very unique ideas for food to-go.

The Tornado Potato food truck, also out of Los Angeles, has wowed its visitors with a large, fried potato in the shape of a tornado, with various toppings.

My personal favorite is the Lime Truck, an Orange County native, just like myself. The Lime Truck has been featured on season two of the Food Network’s “The Great Food Truck Race”, and is known for its fresh, healthy cuisine.

You can find a food truck serving anything from cupcakes to sushi nowadays, and the way I see it, this food truck fad will continue to transform the culture of the way Americans eat food.

The greatest part about this food truck fad is that it will live on forever. As long as there is food, there will be food trucks.

Enjoy!

– Gabrielle Castillo

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2 responses »

  1. Nice blog posts on Food Trucks. I live in Dallas and have become addicted to the better trucks and finding which ones are close to where I am. Will be in LA on business soon and hope to sample some fare – though my transport will be limited.

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